Entrepreneur & Professional Program

This program is designed for entrepreneurs, business owners, working professionals, and freelancers who want to apply digital marketing strategies directly to grow their businesses or career. Unlike the Foundation Program, this course focuses on practical, ROI-based marketing, with live projects and automation to save time and maximize results.

Course Duration: 3-3.5 months Price Range: ₹ 30,000 + Gst

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Course Fee

Rs 30,000 + Gst

Duration

3-3.5 Months

Classroom

224 Hours

Assignments

84 Hours

Exams

2 Exams

Batches

Weekday/ Weekend

Key Modules

  • Understanding digital presence vs. digital growth
  • Identifying your target audience & customer persona
  • Competitor analysis (tools & methods)
  • Mapping customer journey (awareness → consideration → purchase → loyalty)
  • Setting realistic business KPIs (sales, leads, engagement)
  • Optimizing a business website for visibility
  • Local SEO tactics: NAP consistency, citations, directories
  • Setting up & optimizing Google Business Profile (GMB)
  • Local ranking factors & review management strategies
  • Tracking local SEO performance
  • Using AI tools for local SEO optimization and competitor analysis
  • Automating keyword clustering and content calendar planning using AI
  • AI-driven content optimization (surfer-style audits using ChatGPT/NeuronWriter)
  • Voice search and conversational SEO strategies (intro to AEO/GEO)
  • Hands-on: Optimize a GMB listing and blog with AI recommendations
  • Setting up business accounts (Facebook, Instagram)
  • Content strategy for B2B vs. B2C businesses
  • Engagement strategies (polls, contests, storytelling)
  • LinkedIn marketing for professionals & service providers
  • Paid vs. organic growth – choosing the right mix
  • LLM-Optimized & E-E-A-T-Compliant Content Strategy
  • Advanced ad targeting (audiences, lookalikes, retargeting)
  • Creating ad creatives that convert (copy + design basics)
  • Google Ads: Search campaigns & Display campaigns
  • Setting budget, bidding strategies & A/B testing
  • Reading ROI from Ads Manager & Google Ads dashboard
  • Developing a content strategy aligned with business goals
  • Creating monthly & quarterly content calendars
  • Tools for content scheduling (Buffer, Hootsuite, Meta Business Suite)
  • Repurposing content (blog → reel → ad copy)
  • Measuring content success (engagement & traffic growth)
  • Understanding the concept of sales & marketing funnels
  • Designing high-converting landing pages
  • Using lead forms with Facebook/Google Ads
  • Introduction to automation workflows (CRM integrations, Zapier basics)
  • Tracking funnel performance (CPL, CAC, CTR)
  • Building segmented email lists
  • Creating automation flows (welcome, follow-ups, offers)
  • Writing email copy for higher open & click rates
  • Testing subject lines & personalization
  • Measuring performance: Open Rate, CTR, Conversions
  • Setting up Google Tag Manager (GTM) basics
  • Conversion tracking with Google Analytics & Facebook Pixel
  • Measuring ROI from campaigns (Cost per Lead, ROAS)
  • Building easy-to-read reports for clients/investors
  • Tools for reporting (Google Looker Studio dashboards)
  • Define goals: Lead generation, Sales, Awareness
  • Create & optimize a landing page for your business
  • Run a combined campaign (Google Ads + Social Media Ads)
  • Build an automation workflow (email/CRM follow-ups)
  • Submit a final Performance Report + Strategy Plan

Key Skills You Will Learn

Business-focused digital marketing strategy design
Local SEO optimization & Google My Business ranking
Running advanced paid campaigns (FB, IG, Google Search & Display)
Creating content calendars for consistent growth
Funnel building & lead generation strategies
Email marketing with automation & CRM integration
Conversion tracking with Google Analytics, Pixel, & Tag Manager
Reporting & presenting ROI to clients/stakeholders
AI-powered SEO and traditional SEO

Eligibility / Requirements

  • Suitable for: Entrepreneurs, small business owners, professionals, freelancers
  • Basic knowledge of computers & Google required
  • Laptop & stable internet connection recommended
  • Prior digital marketing knowledge is a plus (not mandatory)

Projects Within This Course

SEO Assignment

Local SEO Project

Optimize your Google Business Profile

Social Media Task

Social Media Strategy Task

Build a 15-day content plan for your business

Google Ads Mini Campaign

Paid Ads Assignment

Run a Facebook/Instagram campaign with a set budget

Landing Page Project

Email Automation Task

Set up a Mailchimp automation for a sample offer

Final Project

Final Business Project

Create & execute a complete digital campaign for your own business, including Ads, Funnels, and Reporting

Course Details

Duration: 3–3.5 months (Weekend Friendly)

Fee: ₹30,000 + Gst

Ideal For: Entrepreneurs, business owners, freelancers, or working professionals who want to apply digital marketing to grow their brand or career.

Mode Days Class Duration Assignment Weekly Hours
Weekday Batch Mon–Fri 1.5 to 2 hrs/day 2 hours 10–12 hours/week
Weekend Batch Sat–Sun 2.5 to 3 hrs/day 4–6 hours 10–12 hours/week

Job Roles You Can Apply For

Business-Centric & Strategy-Oriented Roles:

Digital Marketing Executive / Specialist

Plan and execute campaigns across SEO, social, and paid ads.

Social Media Strategist / Manager

Create and manage brand pages, content, and paid promotions.

PPC Executive / Paid Media Specialist

Run and optimize Google, Facebook, and Instagram ads.

Lead Generation Specialist

Design landing pages, funnels, and automation to generate leads.

Email Marketing Specialist (Automation Focused)

Build workflows and segment lists for engagement.

Marketing Analyst (Entry-Level)

Track campaign ROI, conversion, and ad performance.

Local SEO Expert / GMB Manager

Optimize Google Business Profiles and improve local rankings.

Content Strategist / Planner

Build content calendars for businesses or clients.

Digital Marketing Consultant (for SMEs)

Offer freelance or part-time consulting services.

Freelancer / Business Growth Marketer

Manage digital campaigns for small brands as a freelancer.

Career Support: Grow Your Brand or Freelancing Career with Expert Guidance

This program is meant for entrepreneurs, freelancers, and professionals who want to apply digital marketing practically to grow business, sales, or brand presence.

Career Support You’ll Receive

SEO Assignment

Resume & Profile Building (Fresher / Freelancer)

Create a strong digital profile, brand bio, and marketing resume that highlights your skills, projects, and professional strengths.

Social Media Task

1-on-1 Mentorship

Personalized guidance on brand strategy, campaigns, budgeting, planning, and lead-generation goals to help you grow effectively.

Google Ads Mini Campaign

Portfolio Building

Develop a professional portfolio — including ad creatives, campaigns, and client strategy plans — that can attract paying clients.

Landing Page Project

Interview & Skill Review

For those seeking jobs, get mock interviews and professional feedback; for entrepreneurs, get strategy review sessions.

Final Project

Internship (Optional Live Projects)

Get access to real business projects or collaborate with peers for practical learning.

Final Project

Freelance & Client Growth Support

Guidance on proposals, pricing, client pitching, and retaining long-term projects.

Goal: Empower professionals to achieve measurable growth — whether it’s business expansion, career switch, or freelance success.

350+

Satisfied Customers

10+

Years Of Experience

1000+

Projects Completed

500+

Websites Launched

Success Stories

Average rating 4.9 / 5

"KS Academy’s foundation course was the perfect start for me. The trainers explained every SEO concept so clearly, and the best part was working on live projects from KSquare99’s clients — it made learning so practical!"

Habu

Riya Sharma

Foundation Program (SEO Track)

5 / 5

"I joined KS Academy after completing a basic course elsewhere, and the difference was huge. Here we got access to real ad accounts, weekly reports, and 1-on-1 mentor sessions. I now run paid campaigns confidently for multiple brands."

Habu

Aditya Mehra

Advanced Growth Program

4.8 / 5

"The best part about KS Academy is that it’s backed by a digital marketing company. After finishing my training, I got an internship at KSquare99 Web Services itself. I got to work on real campaigns, not dummy ones!"

Habu

Rohit Sinha

Foundation Program (Internship)

5 / 5

"The YouTube SEO and ad modules were super detailed. They showed how to rank videos organically and how to read analytics properly. My own channel grew from 2k to 15k subscribers in 3 months!"

Habu

Ayesha Khan

YouTube & Social Media Marketing

5 / 5

"The academy focuses on what’s trending. We learned PEO, AEO, and GEO optimization — topics no other institute even talks about. KS Academy prepares you for the future of SEO, not just old-school tactics."

Habu

Vikram Joshi

Advanced Growth Program (AI Tools)

5 / 5

"The portfolio-building and client pitching sessions were extremely useful. I now handle 3 freelance clients independently. KS Academy’s mentorship really helped me position myself as a professional."

Habu

Nikita Patel

Freelance Career Path

5 / 5

"I came from a non-marketing background, but the mentors were patient and supportive. The internship and interview prep gave me confidence — now I work as a junior SEO executive at a local agency!"

Habu

Neha Verma

Foundation Program (Career Switch)

5 / 5

"KS Academy’s advanced course included analytics, automation, and reporting dashboards. It helped me move from a digital executive role to a performance strategist. Totally worth it!"

Habu

Manish Kumar

Advanced Program (Data Analytics & Strategy)

5 / 5