Foundation Program (Freshers / Students)

This program is designed for freshers, students, and beginners who want to build a strong foundation in digital marketing. It provides step-by-step learning of core concepts with hands-on practice to prepare learners for real-world applications.

Course Duration: 2 months to 2.5 months Price Range: ₹15,000 + Gst

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Course Fee

Rs 15000 + Gst

Duration

2-2.5 Months

Classroom

160 Hours

Assignments

60 Hours

Exams

2 Exams

Batches

Weekday/ Weekend

Key Modules

  • Understanding the scope & importance of digital marketing
  • Traditional vs. Digital marketing
  • Key channels: SEO, SEM, Social Media, Email, Content, Display Ads
  • Latest industry trends & career opportunities
  • Introduction to AI in Digital Marketing – Understanding how AI is transforming marketing through AI SEO,PEO ,GEO, and AEO.
  • What makes a good website?
  • Difference between website & landing pages
  • Introduction to WordPress basics (themes, plugins, pages, posts)
  • Designing a simple landing page for campaigns
  • Keyword research & targeting
  • On-page SEO: Titles, Meta Tags, Headings, Content Optimization
  • Off-page SEO: Backlinks, Directories, Guest Posting
  • Technical SEO: Website speed, Mobile-friendliness, Indexing basics
  • SEO tools introduction (Google Search Console, SEMrush, Ubersuggest free tools)
  • What is AI SEO and how it enhances traditional SEO
  • Overview of AI tools (ChatGPT, Google Gemini) for keyword research
  • AI-assisted content ideas and on-page optimization
  • Hands-on: Generate SEO title & meta description using AI tools
  • Mini task: Use ChatGPT to write a keyword-optimized blog intro
  • LLM Content Optimization – Techniques to optimize and generate content aligned with Large Language Models (LLMs) like ChatGPT and Gemini for improved search relevance, authority, and ranking.
  • Introduction to paid search & PPC models
  • Setting up a Google Ads account for Display Ads , Search ads etc
  • Creating a simple Search Campaign
  • Writing effective ad copies
  • Basics of Bidding, Budget, Quality Score & Keyword Analysis
  • Setting up professional business profiles
  • Understanding organic vs. paid reach
  • Basics of content planning (posts, reels, stories)
  • Running a simple Facebook/Instagram ad campaign
  • Analytics & insights overview
  • Basics of storytelling & copywriting
  • Blogging essentials (titles, readability, keywords)
  • Role of hashtags and trends in visibility
  • Content calendar creation basics
  • Building a simple email list
  • Introduction to tools (Mailchimp, Sendinblue free versions)
  • Writing effective subject lines & content
  • Setting up a basic campaign & measuring results
  • Setting up Google Analytics
  • Understanding traffic sources
  • Basics of user behavior tracking
  • Reading campaign reports for decision-making
  • Plan a mini campaign (SEO + Google Ads + Social Media)
  • Design a landing page with WordPress
  • Run a small ad with minimum budget (₹200–₹500)
  • Submit a performance report with recommendations

Key Skills You Will Learn

Website & landing page setup basics (WordPress)
SEO fundamentals (keywords, on-page & off-page)
Writing engaging content (blogs, posts, hashtags)
Analytics interpretation (GA4, campaign reports)
Running Google Ads (search campaigns)
Social media handling & campaign basics
Email campaign creation & best practices
Mini project execution (hands-on ad running)
AI SEO (Artificial Intelligence SEO)

Eligibility / Requirements

  • No prior experience required
  • Open to freshers, college students, entrepreneurs, and beginners
  • Basic computer knowledge & internet access needed
  • A personal laptop is recommended for practice

Projects Within This Course

SEO Assignment

SEO Assignment

Research 10 keywords & optimize a sample blog

Social Media Task

AI SEO Project

Explore how AI enhances search performance

Social Media Task

Social Media Task

Create a 1-week content plan for Instagram

Google Ads Mini Campaign

Google Ads Mini Campaign

Run a live ad with ₹200–₹500 budget

Landing Page Project

Landing Page Project

Create a WordPress landing page for a mock brand

Final Project

Final Project

Digital Campaign: Website, Ads & Analytics

Course Details

Duration: 2–2.5 months

Fee: ₹15,000 + Gst

Ideal For: Beginners, students, and freshers entering the digital marketing field.

Mode Days Class Duration Assignment Weekly Hours
Weekday Batch Mon–Fri 1.5 to 2 hrs/day 2 hours 10–12 hours/week
Weekend Batch Sat–Sun 2.5 to 3 hrs/day 4–6 hours 10–12 hours/week

Job Roles You Can Apply For

Entry-Level & Junior Positions:

Digital Marketing Intern

Assist in SEO, content, and social media campaigns.

SEO Executive (Trainee Level)

Handle keyword research, on-page, and off-page basics.

Social Media Intern / Assistant

Manage Instagram/Facebook posts and engagement.

Content Writer / Copywriting Assistant

Create SEO-friendly blogs, posts, and ad copies.

Email Marketing Assistant

Create and send campaigns through Mailchimp or Sendinblue.

Digital Marketing Coordinator

Support marketing teams in executing small campaigns.

PPC / Google Ads Intern

Set up and monitor small-budget ad campaigns.

Junior Web Assistant (WordPress)

Help in designing or maintaining WordPress landing pages.

Marketing Research Assistant

Conduct keyword or competitor analysis for strategy inputs.

Freelance Social Media Handler

Manage basic digital pages for small businesses.

Career Support: Building Your First Step into Digital Marketing

This program is designed to handhold beginners into their first professional opportunity — whether that’s an internship, freelance role, or entry-level job.

Career Support You’ll Receive

SEO Assignment

Resume Building

Get guided templates and personalized help to create your first digital marketing resume that stands out to recruiters.

Social Media Task

1-on-1 Mentorship

Dedicated mentor sessions to clarify doubts, guide your projects, and shape your learning path.

Google Ads Mini Campaign

Portfolio Building

Create a beginner-friendly digital portfolio including your SEO project, ad campaign, and WordPress landing page.

Landing Page Project

Interview & Skill Review

Practice interviews, feedback sessions, and soft-skill grooming to boost job readiness.

Final Project

Internship Opportunities

Guaranteed internship opportunities with KS Academy’s partner agencies.

Landing Page Project

Placement Assistance

Support in applying for entry-level roles and referrals through KS Academy’s internal hiring network.

Final Project

Career Progress Roadmap

Learn how to move from intern → junior executive → full-time digital marketer.

Final Project

Get an Industry

Recognized Certificate in Digital Marketing

Goal: Help freshers confidently enter the digital marketing world with real work samples, mentor guidance, and career direction.

350+

Satisfied Customers

10+

Years Of Experience

1000+

Projects Completed

500+

Websites Launched

Success Stories

Average rating 4.9 / 5

"KS Academy’s foundation course was the perfect start for me. The trainers explained every SEO concept so clearly, and the best part was working on live projects from KSquare99’s clients — it made learning so practical!"

Habu

Riya Sharma

Foundation Program (SEO Track)

5 / 5

"I joined KS Academy after completing a basic course elsewhere, and the difference was huge. Here we got access to real ad accounts, weekly reports, and 1-on-1 mentor sessions. I now run paid campaigns confidently for multiple brands."

Habu

Aditya Mehra

Advanced Growth Program

4.8 / 5

"The best part about KS Academy is that it’s backed by a digital marketing company. After finishing my training, I got an internship at KSquare99 Web Services itself. I got to work on real campaigns, not dummy ones!"

Habu

Rohit Sinha

Foundation Program (Internship)

5 / 5

"The YouTube SEO and ad modules were super detailed. They showed how to rank videos organically and how to read analytics properly. My own channel grew from 2k to 15k subscribers in 3 months!"

Habu

Ayesha Khan

YouTube & Social Media Marketing

5 / 5

"The academy focuses on what’s trending. We learned PEO, AEO, and GEO optimization — topics no other institute even talks about. KS Academy prepares you for the future of SEO, not just old-school tactics."

Habu

Vikram Joshi

Advanced Growth Program (AI Tools)

5 / 5

"The portfolio-building and client pitching sessions were extremely useful. I now handle 3 freelance clients independently. KS Academy’s mentorship really helped me position myself as a professional."

Habu

Nikita Patel

Freelance Career Path

5 / 5

"I came from a non-marketing background, but the mentors were patient and supportive. The internship and interview prep gave me confidence — now I work as a junior SEO executive at a local agency!"

Habu

Neha Verma

Foundation Program (Career Switch)

5 / 5

"KS Academy’s advanced course included analytics, automation, and reporting dashboards. It helped me move from a digital executive role to a performance strategist. Totally worth it!"

Habu

Manish Kumar

Advanced Program (Data Analytics & Strategy)

5 / 5